Category Archives: Students

Alumni Interview: Jimmy Mercado

Below are excerpts from a conversation between Queens College Design graduate Jimmy Mercado (Class of Fall 2015), and Deputy Chair Ryan Hartley Smith about entering the job market after graduation, and lessons learned along the way.

Jimmy Mercado

Jimmy Mercado


RHS: Hi Jimmy, How was your summer?
JM: Hey! What’s up Ryan?! My summer has been pretty good but mostly busy. Just keeping myself relaxed, the usual lol.
How would you describe the work you’re making now, and what’s the work you’re most proud of?
Well, I’ve been keeping myself busy- most of my work is animation (either in After Effects or Cinema 4D), however my favorite animation work has been in Cinema. In addition to that, I’ll say the work I’m most proud of has to be my Coca Cola Advertisement Poster (below). I say this because I felt like it matched the design choices I’ve thought of at the time before I started it. Plus it’s cool to me! Many people gave that poster so many compliments which made me happy.
Advertising project for class at QC.

Advertising project for class at QC.


Where can we see your portfolio (website, behance, anything else..)?
Anyone can check out my work on my website (www.jimdesigns.net), my Instagram dedicated to my designs is slim_design, and any other social media platform I i didn’t say here is on the footer of my website. I’m starting to do alot of animations now so I’m excited about that! Please follow if you guys like the stuff you see!

I met you before you were a student at Queens College, when you were in high school and we both worked for a community mural organization called Groundswell. The project you worked on was the entrance to the 191st 1 stop in Washington Heights. Did that experience influence your decision to pursue a career in art and design?
Oh that’s rightttt!! haha I was sooooo young! I believe I was like 14. I was a teenager, you know, so I didn’t know what I was doing. I started painting and it was relaxing and fun. Never did anything like that! I loved the environment, but believe it me it wasn’t that experience which made me like the arts and design. What made me pursue a career in art and design was actually being curious about the processes of making a poster, animated movie, and Photoshop skills I’d seen online during my senior year of high school.

Jimmy (left) works on "New York is a Rollercoaster" in 2008 with artists Chris Beck (2nd from left) and Belle Benfield (2nd from right).

Jimmy Mercado (left) works on “New York is a Rollercoaster” in 2008 with artists Chris Beck (2nd from left) and Belle Benfield (2nd from right). Photo taken by Ryan Hartley Smith for Groundswell.


Does the process of making a mural influence your current design work in any way?
That’s a great question!! Believe it or not it kind of does! It’s just like you could learn painting or drawing in college. I take note of what I learn each time. Like painting the mural with Groundswell actually helped me know more about complimentary colors, primary colors, etc. I learned what colors pop and can engage an audience. With that in mind, I encourage new comers trying to get into design not to limit themselves to just the computer. Log off and use paper and [handmade] materials when you can, trust me it helps!
Entering into the professional field of design is super competitive and it can be difficult for recent graduates to balance supporting themselves, making new work for their portfolio, and networking / applying for jobs. How has this process been going for you?
Well, that experience being a recent graduate that I am is honestly putting in work, work and more work. I graduated Fall of 2015 and for me I spent 4 months making animations. I thought to myself “I want to be an animator so bad. I want work, but I’m not getting anywhere right now.” I saw Professor Hyesu Lee one day while I was passing by to say “hi.” She told me don’t give up and keep applying. Another month passed by and the work and animations I put in worked out! I’m glad to say I found my first internship in May and this turned into a part-time designer/animator position with the NY Mets in the fall!
That is awesome that you’re working for the Mets! What is your job title? What are your responsibilities?
Yeah I know right! I was surprised when I had the interview a few months back. To answer your question I did intern with them as a “Productions Animation Intern.” I started with the Mets in May and the paid internship continued on until last week. There were 6 other interns including myself that worked with Productions. Some interns were designers and others were interning to gain experience in being part of a production team. I got hired to work part-time with them for the rest of this baseball season since they saw my interest in helping the team.  My responsibilities include designing and animating a “vs match-up” between the Mets and the visiting team. I also am using player images and placing them in the templates given to me by the Graphic Specialist. In addition, I work closely with the Director, the Graphic Specialist and others to come up with transition animations. For example, I generate ideas for replay wipes, logos, icons, and more to build in Cinema 4D and/or After Effects. I’ve already made some cool stuff for them that are up on the scoreboards!
That is so exciting! Well deserved! What are your other professional goals for this year? How do you plan on achieving them?
This year is all about making new things to put in my portfolio. I will focus more on animation to expand my horizons as an animator and designer. I plan to reach out to other animation-focused graphic design studios. I also plan on trying freelancing for a couple of my friend’s bosses. The way I’m approaching these things is just by applying, contacting people, and improving my work to show potential employers what I can do as a designer.

What was your favorite Design course at Queens College and why?
I don’t even have to think twice about this answer! If you asked anyone from my graduating class, they will tell you in a heartbeat “3D Animation & Modeling with Ben Voldman!” It was sooooo different from regular design. It included the 3D knowledge I’ve wanted to learn since the first time I got into art and design. I knew I would catch on fast and make it my “new thing”. Combining 3D with design and animating in Cinema 4D is the best!! However, Ben Voldman hands down gave me the basic tools to learn the rules and engaged his class in new ways to do things and it dragged my full attention. I would be the one asking questions and approaching him when I needed it. It was great to say I’ve taken alot from his class. When I started working for the Mets at Citifield, some of the creative artists thought I did really cool stuff thanks to the things I’ve learned at QC.

"Lazer Spaceship" designed to showcase rendering 3D objects in realistic scenery

“Lazer Spaceship” designed to showcase rendering 3D objects in realistic scenery


If you were able to go back and go through the Design program again (knowing what you’ve learned from entering the job market), what would you do differently?
If I had to go through the Design program again, I would’ve definitely liked to work more on my typography! I would’ve liked to change most of my designs to make them better than they were. Lastly, just approached my professors more and get the help to become better.
What advice do you have for students who are considering being a Design major?
I would say to you new folks “give it a shot!” Approach your professors when you want more knowledge and advice on your designs. Listen to the critiques you get in class and use them! When you learn from the critiques, it’ll make your designs 1000x better. Don’t be shy to speak your mind while critiquing because you help each other out! Aside from that, never give up post-graduation if you haven’t had work because SOMEONE WILL NOTICE YOU! Try finding an internship during your school years and if you still haven’t found anything don’t put your head down yet. Keep working and that hard work will push you to a point you’ll get a job.

QC Design grad Kelly Fernandez’s comics at Forbidden Planet NYC

nightbunny

“Night Bunny” by Kelly Fernandez


Congrats to Kelly Fernandez ’16, who is now selling her comics at the famed Forbidden Planet bookstore in Manhattan. Kelly also had a table at #BETTYZINEFEST this summer and is currently selling prints at her online shop. Go pick up a comic at Foribidden Planet and check out her fantastic website!
Kelly's comics at Forbidden Planet NYC

Kelly’s comics at Forbidden Planet NYC


 

VaynerMedia (paid) Creative Residency Program

“We are kicking off our first Creative Residency Program this fall, from September 12 through December 1.  There is space for four (PAID) full time Copywriter Residents and four (PAID) full time Design Residents.  This is an excellent opportunity for recent graduates to get experience in a digital agency where they can work on real client projects, see what brings a campaign to life, collaborate, ideate, and get their foot in the door.  Both Fall and Spring programs are 12 weeks long, and next Summer will be 11 weeks.  And did I mention we pay our Residents?
 
If you know any recent graduates in Design, Writing, Communications, Advertising, and related programs who are looking for an opportunity in a digital advertising agency like ours, please send them my way, or direct them to our application site:  residency.vaynermedia.com.”

 

Student Interview: Sila Chanrujipat

Below is a conversation between 2016 QC graduate Sila Chanrujipat and Assistant Professor Ryan Hartley Smith about Sila’s work and plans for after graduation.

Sila Chanrujipat

Sila Chanrujipat

Professor Smith: Hi Sila, Thanks for talking! Where can we see your portfolio?
Sila Chanrujipat: My portfolio can be seen on my behance page and my website.
Tell me about the project you are most proud of…
I am actually proud of all my works. The project that I am most proud of is my series of book covers that I created in my Typography II class. I designed a series of book covers for Alice in Wonderland.  Each book cover had to have its own theme. Therefore, I designed book covers in different concepts; dark, dreamy and vintage concept. With each book cover, I tried to use different tools and techniques to make such as using a paper craft, gradient, and shadow. It actually was my first time to do a paper craft by hands. I spent a lot of time to revise my works and tried to make them look like a 3d in photoshop combining different elements.
Alice in Wonderland Cover

One of Sila’s Alice in Wonderland Covers

What’s the most important thing you want the world to know about your design work?
Every design tells its own story. I like combining handmade and digital methods to create my work, because I think it gives a sense of mystery.
Crystals in the Desert, using 3D modeling

Crystals in the Desert, using 3D modeling

You just were awarded a $2,000 prize for winning CUNY Human Rights poster contest. First, congratulations!! Second, tell us about your poster design- how did you come up with the idea, and how did you make the final design? 
Thank you very much! Honestly, I did not expect that at all. For my poster design, I started to make 3-4 sketches with a pencil then I asked my best friends to give me feedback, and colored the final draft in Photoshop. The idea of my poster is to raise awareness of Europe’s migration crisis that has been a chronic issue since last year. I combined different symbols. For instance, the big tear drop presents the emotional wounds of refugee. The barbed wire represents the acute migration crisis and division while the hands illustrate that they need help from us as fellow men.
No Human is Illegal

No Human is Illegal Poster

You just graduated, now what are your goals for the summer?
There are two main goals for this summer. Firstly, I want to spend time with my family as much as I can because I haven’t seen them for 2 years. This time, they came to visit me for 3 months. We plan to travel in New York after the Commencement ceremony. My second goal is to get a job in U.S. I have just only four months to find before my visa will be expired.
What’s your dream job/next step professionally?
My dream job is to work in advertising company or fashion company. I know they are very competitive, but I want to give it a try!
What was your favorite Design course at Queens College and why?
There are many favorite design courses in this school. One of my favorite classes is advertising design. I had to come up with an idea for a campaign project in Time Square. I chose to do a healthy food event that provides healthy food to New Yorkers.  The idea of the poster series is to mock fast food and sweet with healthy food. I really enjoyed doing research in the real place and create pattern design for merchandises.
Healthy Eating Campaign

Healthy Eating Campaign


Healthy Eating Campaign

Healthy Eating Campaign


Healthy Eating Campaign

Healthy Eating Campaign

What advice do you have for students who are considering being a Design major?
If you have creative ideas or like using computer programs. Then yes! You are on the right track! Anyhow, you have to understand all the basic rules. Then you would know how to break them and create your unique design style.
If you had to go through the Design program again, what would you do differently?
I would take more animation classes. Last semester I only took a 3D modeling class and I found it is very interesting. I want to make my illustration become more vivid and alive! I also believe that 3D Modeling and animation will play a huge role in the design fields.